top of page


Annabelle, London
I was looking for someone to coach me towards my first 70.3, help me balance training, medical school and life, and be there for advice and support. Sam ticks all these boxes and more, and has been just what I’ve needed! She is one of the most positive and encouraging people I know, and would highly recommend her coaching.

Dan, Worcester
Sam has been instrumental in getting me to Ironman Wales. With 6 months to properly train, she gave me a plan that I could fit in around work and family life. Encouraging, guiding and gently pushing me along, was exactly what I needed. The coaching has been brilliant and I couldn't recommend Sam enough to anyone considering swim, bike or run training.

Rachel, Paris
Sam is helping me train for my first Ironman. Her positivity, understanding of my busy schedule and incredible triathlon coaching put me totally at ease. She has made this experience extremely fun, achievable and sustainable for me. I can trust her to do all the thinking on my behalf. I am SO grateful to have Sam as my coach!

Joe, Hull
Sam has taken me from a complete triathlon beginner to finishing my first 70.3 and now en route to a full distance! Her coaching and support have improved my technique, strength and confidence in every discipline. She’s helped me balance training with other commitments and guided me through managing a knee injury from a MTB crash. The progress I’ve made simply wouldn’t have been possible without Sam and I now love the training process. I couldn’t recommend Sam enough

Lucy, London
Working with Sam has been an incredible experience. Her guidance and support helped me prepare for my first Half Ironman with confidence, and her training plans were always well-structured, challenging, and tailored to my needs. She not only helped me improve physically but also provided invaluable advice on race strategy, nutrition, and mindset. No matter your level, if you're looking for a knowledgeable, supportive, and dedicated coach to help you achieve your triathlon goals, I highly recommend working with Sam!

Beau, Kidderminster
Sam's help has completely changed my way of life physically and mentally. I previously trained with no structure, but Sam's coaching has pushed me to a level of training I didn't think was even possible for me. I look forward to the sessions she sets me, she is always motivating and goes above and beyond to help in anyway she can. I cannot thank Sam enough for this amazing opportunity.

Charlotte, Stafford
I wouldn't be where I am without Sam. You can't beat having a coach, and you can't beat a coach who gives you their all! My coaching plan is completely bespoke to me and everything is super easy to follow and understand!

Andy, Henley-in-Arden
Sam has proven to be a great motivator and incredibly resourceful and adaptable. There is no way I would have maintained, let alone improve my fitness in lockdown. She's so lovely and supportive but also pushes me, the perfect combination on my Ironman journey!

Lucy, Stafford
The support I have received and progress I have made has been incredible. Nothing is ever too much trouble and Sam's encouragement and training plan is second to none. It means a lot when you are as proud of your coach as you are with your own personal achievements.

Fran, Hereford
Sorry for the Oscar acceptance speech coming up but THANK YOU so much for how you've supported and encouraged me and for your awesome plan. I have never felt so prepared for an event and I didn't doubt myself once!

Tori, Sheffield
Thanks so much for everything - all the fab plans, coaching and support. Sam is awesome and I'm so glad to have her coaching me! She did so much to make all of this (GB debut) possible for me.

Finton, Worcester
The ambition and knowledge you get from Sam is outstanding and she is with you on every step, pedal and stroke. I have improved so much by her knowledge which she happily passes on to me. I'm seeing my times coming down and I am feeling fitter and stronger.

Phil, Droitwich
I can't thank Sam enough for what she has done. Whatever level you are I'd highly recommend you getting in touch with Sam as you're only going to get faster and faster and see improvements!

George, Coventry
Thank you so much for the coaching plan! It worked really well around my studies, was easy to follow and felt great knowing you were supporting me 100%.

Viv, Stourport
This is for those people who have thought about having a coach but then dismissed it because they don't think it is for 'ordinary people' who are just doing their exercise thing. Being coached by Sam has made me make the most of each time I've got out the door! My own ability to run harder and faster is astounding me!

Matt, Stourbridge
Thanks for everything Sam - everything you've done means a lot! I wouldn't be here (racing GB) without you and your hard work so this race is for both of us!

Bernie, Worcester
The training plans are structured and tough - every session has a purpose which I find massively motivating. Sam feeds back regularly on my sessions and progress and is very approachable! I'm in awe of Sam's achievements and trust her 100% to develop a plan that's right for me.

Adam, Abberley
Honestly, the training plan has been just what I needed ahead of my first Ironman! Sam's plan has given me structure, variety and purpose for each session and that in turn has kept my motivation to train really high throughout.

Jess, Telford
Thank you so much Sam, it wouldn't have happened without you! You've given me the confidence in my ability and support in getting me back to where I want to be. I really appreciate all your help and support more than you'll ever know.

Ian, Evesham
I contacted Sam when I hit a wall with my own training. Her help and encouragement has helped me improve beyond belief. We worked on my weak points, built up my confidence and got me enjoying training again!

Jan, Topsham
I was coached by Sam for my first 70.3 and IM in Hamburg. The volume of training was really hard but the support and encouragement kept me going. I will always be a back-of-the-pack athlete but Sam enabled me to achieve more than I ever thought possible.

Nigel, Droitwich
Being coached by Sam was an excellent experience. She did all the planning, scheduling and balanced the training - even around my shift work which was excellent! I trusted the process and it paid off, it was one of the best things I've ever done.

Jayne, Chaddesley Corbett
My life was made so much easier when I met Sam! Her professional encouragement, support and guidance and the ability to make changes so easily to my swim stroke were imperative to me reaching my swim goal! The day I met Sam changed the future of my swimming days! Thank you Sam!

Dom, Hagley
Being coached by Sam has greatly increased my fitness along with my body composition and general wellbeing. The workouts are structured throughout each week and Sam gives feedback on each session. She's always motivating and has a wealth of knowledgable in not just training but dietary requirements to perform to your best. Would highly recommend!

Jacqui, Kidderminster
Sam has always taken the time to understand my goals and to encourage me; but also to ensure that my goals were ambitious! Sam has the most enthusiastic and supportive approach to coaching possible. She also recognises that life happens and just replans and redirects. What more could you ask for?
bottom of page