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Award winning coaching
Empowering athletes and coaches to live their best life!
Are you ready to take the guess work out of your training and achieve what you're really capable of?
Are you ready to enjoy the process of working with a passionate and committed coach who will educate, inspire and empower you?
Then contact me to see the value (and enjoyment!) I can add to your training and racing.
My Coaching Ethos

No two people are the same and therefore no two plans I write are the same.

You are not the same person as who you were last year, last month or even last week; so our coaching and training evolves, adapts and progresses with you!


Nail the basics! Everything in your life impacts training.


Focus on the process. Find joy in the process and you’re half-way there!


Keep the faith! Good things will come.


Hi I'm Sam, an award winning triathlon coach who has worked with hundreds of athletes to help them achieve their dreams! I love to educate, inspire and empower people and I'm on a mission to help athletes and coaches live their best lives!


My journey as a triathlete took me all over the world, racing in sprint distances right up to Half Ironman distances and along the way I was crowned British and European Triathlon Champion at Age Group Level. I also went on to win further European medals and raced in the Elite British Super Series.

I took a break from the sport in 2015 to have my son and put on 5 stone in the pregnancy so making a comeback was tough; but not impossible. With a bit of hard work I topped the podium of my first triathlon back.

I am so passionate about helping others and have accumulated thousands of coaching hours working with, and learning from, a wide and diverse group of athletes, mentors and coaches.


Coaching Recognition:

  • British Triathlon Outstanding Contribution to Triathlon Achievement Award (2022)

  • British Triathlon Coach of the Year (2017)

  • West Midlands Coach of the Year (2017 and 2020)

  • Wyre Forest Coach of the Year (2017)

My Qualifications:

  • British Triathlon Level 3 Coach

  • Training Peaks Level 2 Certified Coach

  • 1st class honours degree in Sports & Exercise Science from Loughborough University

  • PGCE (Post-Graduate Certificate in Education)

  • Certificate in Post Natal Exercise

  • Certificates in various other CPD such as Safeguarding & Child Protection courses; First Aid Courses etc.


My Racing Achievements:

  • European Age Group Triathlon Champion

  • British Age Group Triathlon Champion

  • European Age Group Duathlon Runner Up

  • European Age Group Aquathlon Bronze Medallist

  • A season of racing on the British Elite Super Series Circuit

  • Over 60 podium places in multisport

  • Multiple course records


I have spent the last decade working with athletes who want to take on their first triathlon, to World medallists at Age Group level. I also work with single discipline athletes as, let's face it, 'just' running or 'just' swimming is more than enough!  I’ve worked with schools to introduce the sport to youngsters and coached children since 2007 helping them to grow in confidence and develop a love for the sport. I thoroughly enjoy working with groups and individuals to help them to reach their potential – as a coach there’s no better feeling!

My services now focus on working with more individuals on a 1-2-1 level so I can really get the most out of you! If you're a coach or an athlete looking for your next breakthrough performance, drop me a message to see how I can help!

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